Hi there👋🏻 , I’m Fan.

Toronto-based Product Designer with a background in design and financial services. Specialize in information architecture, systems thinking, and creating intuitive, accessible experiences, especially for complex, regulated platforms in industries like healthcare, fintech, and public service.

My Works

AI
Product Design
Conversational Design
Product Strategy
Intuit GED

AI-Powered Sign-In Experience

Prototyped a conversational AI assistant to guide users through login and account recovery. Reduced friction in high-pain journeys like forgotten passwords and ARR, laying the foundation for $17M in potential support savings.
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Product Design
Responsive Design
Product Strategy
Pfizer

Streamlining Access to Continuing Medical Education

Designed the Pfizer Academy platform to improve usability and engagement for HCPs. Enhanced mobile responsiveness and navigation through end-to-end UX design process.
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UX/UI Design
UI Design
Information Architecture
Research
Ontario Lottery & Gaming

Redesigning for Usability, Accessibility, and Trust

Redesigned OLG’s corporate website to streamline over 3,000 pages into a cohesive, accessible platform. The redesign led to a 5% boost in user retention.
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Product Design
Product Strategy
Mobile App
Kuai Bang Xing

Multi-user Collaboration Platform for Trip Planning

Designed a collaborative travel planner to help small groups manage trip details on the go. Led end-to-end UX from wireframes to production, focusing on mobile-first layouts and seamless coordination.
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Intuit GED

AI-Powered Sign-In Experience

Prototyped a conversational AI assistant to guide users through login and account recovery. Reduced friction in high-pain journeys like forgotten passwords and ARR, laying the foundation for $17M in potential support savings.

AI
Product Design
Conversational Design
Product Strategy
Pfizer

Improving Learnability & Access in Regulated Environments

Designed the Pfizer Academy platform to improve usability and engagement for HCPs. Enhanced mobile responsiveness and navigation through end-to-end UX design process.

UX
UI
Research
Product Strategy
Ontario Lottery & Gaming

Redesigning for Usability, Accessibility, and Trust

Redesigned OLG’s corporate website to streamline over 3,000 pages into a cohesive, accessible platform. The redesign led to a 5% boost in user retention.

UX
UI
Information Architecture
Research
Kuai Bang Xing

Multi-user Collaboration Platform for Trip Planning

Designed a collaborative travel planner to help small groups manage trip details on the go. Led end-to-end UX from wireframes to production, focusing on mobile-first layouts and seamless coordination.

UX
UI
Product Strategy
Mobile App

Testimonials

Fan is a thoughtful collaborator who brings a creative yet analytical approach to problem-solving. I have no doubt that she will continue to excel and make significant contributions wherever her career takes her next.

Maddie Brown

Manager of experience design

Fan collaborated seamlessly with team members and always showed a strong commitment to delivering high-quality work. She’s a great addition to any team, and I highly recommend her for future UX opportunities.

Karl Stahl

Associate director of Experience Design

Fan is a passionate designer with a strong sense of knowledge in research and design. Her expertise provides simple and effective solutions to design challenges. Fan is a great collaborative partner and an enthusiastic team member.

Jeff Coombs

Senior product designer
© Made by Fan with keen love to product design. 2025