My Works
Intuit GED
AI-Powered Sign-In Experience
Prototyped a conversational AI assistant to guide users through login and account recovery. Reduced friction in high-pain journeys like forgotten passwords and ARR, laying the foundation for $17M in potential support savings.
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Intuit
SE Income Qualification Agent
Designed the SE Income Qualification Agent MVP to simplify self-employment income reporting for first-time filers. Leveraged AI-driven conversational UX to assess Schedule C eligibility and reduce user confusion through a voice-first, expert-guided experience.
Coming Soon
Pfizer
Streamlining Access to Continuing Medical Education
Designed the Pfizer Academy platform to improve usability and engagement for HCPs. Enhanced mobile responsiveness and navigation through end-to-end UX design process.
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Ontario Lottery & Gaming
Redesigning for Usability, Accessibility, and Trust
Redesigned OLG’s corporate website to streamline over 3,000 pages into a cohesive, accessible platform. The redesign led to a 5% boost in user retention.
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Kuai Bang Xing
Multi-user Collaboration Platform for Trip Planning
Designed a collaborative travel planner to help small groups manage trip details on the go. Led end-to-end UX , focusing on mobile-first layouts and seamless coordination.
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IXIARO
Balancing Accessibility with FDA Constraints
Designed the  one-page site to improve accessibility and user trust within FDA-regulated constraints. Applied inclusive UX practices to ensure compliance while enhancing clarity and usability.
Coming Soon
